KAREN HØGH

Danish

Architecture

Center

DIGITAL MEDIA & STRATEGY

- ROLE

Digital Strategy, Concept Development, Content Production, Project Management, Consulting


- FOR

Danish Architecture Center


Placed in the heart of Copenhagen the Danish Architecture Center is a cultural institution whose focus is design, architecture and urban development. Within this field DAC engages in subjects such as innovation and sustainability through a variety of public events, exhibitions and partnerships.


Since 2018 I’ve been responsible for development and implementation of digital media strategies, content production and managing earned and paid media to grow online channels and drive ticket sales as well as developing digital products and platforms.


Highlights include working with innovative thinkers from BIG and Dorte Mandrup while also boosting DAC's digital channels to grow 45% in reach, boosting retention and increasing visitor numbers through digital content and campaigns resulting in three times as many guests in 2019 compared to 2018.

The ‘Copenhagen Architecture Guide’ app.

Exploring architecture in VR.

DAC on Instagram.