Spinnup
Spinnup
- ROLE
Product Management, Concept Development, Operations, Stakeholder Management, Marketing
- FOR
Universal Music Group
Spinnup is a music distribution service for upcoming artists run as an in-house startup at Universal Music Group.
From 2015 till 2018 I was responsible for establishing and managing the Danish speaking market of Spinnup working and contributing regionally and globally with stakeholders from marketing, sales, PR, tech development, legal and business development.
I led interdisciplinary product and design teams, managed relationships of corporate partners and the creative environment, was in charge of strategic planning, operational implementation and P&L, created the marketing strategy while also leading a team of 10 talent scouts.
Spinnup is the discovery platform behind artists like Vigiland (+300 mio. streams and 17 platinum certifications) and by 2018 we reached a milestone of 200.000 users worldwide (it’s quite a specific user base consisting of just creators /musicians). In Denmark we had a total of 6 artist signings to Universal Music.