KAREN HØGH

- ROLE

• Project Management, Curation, Marketing Strategy, Content Development, Social Media, Gamification

- FOR

PlayStation, Nordisk Film

Nordisk Film Interactive is the official distributor of Sony PlayStation in the Nordics and Baltics. From 2009 – 2013 I developed social media content and campaigns promoting games and consoles in close collaboration with the distribution team and Nordisk Film’s in-house advertisement agency.

Highlights included launching a Nordic YouTube channel and creating a playable version of the game “Heavy Rain”, where annotation buttons at the end of every clip were used to create gameplay. Within the first week after launch more than 200.000 people had played “Heavy Rain” on YouTube.

I also worked on an online campaign for the motion controllers, PlayStation Move. Here I was part of all processes of the project; from project management, casting and planning of the shoot with 20 actors to editing the green screen footage that was used in the final campaign.