Universal
Music
Group
- ROLE
Digital Strategy, Research and Development, Product Management, Copywriting, Artwork, Content Production, Marketing
- FOR
Universal Music Denmark
Universal Music Denmark is the largest music label in Denmark and a branch of Universal Music Group, who distribute music worldwide.
From 2013 to 2014 I was responsible for social media strategies and production of unique content for all online label channels, increasing engagement and amongst other things helping Universal Music Denmark’s Facebook page grow from 25.000 followers to 115.000.
In addition to updating and maintaining the social presence for Universal Music Denmark’s own branded platforms, I also created social media strategies, campaigns and advertisement artwork for several artist and music sites incl. Sam Smith, Rihanna, Eminem, Suspekt, Panamah, Shu-bi-dua, Digster Denmark and more.
In 2014 I started working full time with project management and was in charge of the development of apps, websites, products and channels. I had the pleasure of working in big international cross-functional teams on services like Digster and the Spinnup platform – and later becoming R&D lead responsible for developing innovative concepts and products.
Campaign video feat. Danish influencer Amin and the artist Gulddreng.
Digster Denmark’s playlist ‘Hits Nu’ had more than 160.000 subscribers at it’s peak and was the most followed playlist in Denmark on Spotify in 2014-2017.